PBR, 2000 - Present
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The world's premier bull riding organization began as a dream of 20 bull riders in 2000 and is now a global sports phenomenon. On its elite Built Ford Tough Series, the PBR features the Top 35 bull riders in the world and the top bulls in the business. Televised on CBS Sports Network and CBS, the Built Ford Tough Series is the major league tour of the PBR. It and the BlueDEF Tour, the Touring Pro Division and the PBR's international circuits in Australia, Brazil, Canada and Mexico make up the entire PBR.
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The world's premier bull riding organization began as a dream of 20 bull riders and is now a global sports phenomenon. On its elite Unleash The Beast, the PBR features the Top 35 bull riders in the world and the top bulls in the business. Televised on CBS Sports Network and CBS, the Unleash The Beast is the major league tour of the PBR. Complementing the Unleash The Beast is the PBR Team Series, which features eight founding teams competing for a championship. The Pendleton Whisky Velocity Tour, the Challenger Series, the Touring Pro Division and the PBR's international circuits in Australia, Brazil, Canada and Mexico round out the entire PBR