Articles
Site articles, including news stories and case studies
Page 1 of 66 pages (1175 articles)
10th June 2026
Castle Larger: The Fans That Stood The Test Of Time
IMG Archive licensed CAF archive footage from the iconic AFCON 1996 clash between South Africa and Cameroon for Castle Lager’s FIFA World Cup campaign. Featured in the commercial The Fans that Stood the Test of Time, the footage celebrates the endur...
10th June 2026
The Smashing Machine
IMGVA recently supported the production of the feature film The Smashing Machine by licensing archival sports audio featured within the film. Shot in a documentary style, the production used the audio to overlay re-enacted fights. The licensed material pr...
10th June 2026
Why Streamers Are Betting Big on Football Stories
If recent releases are anything to go by, football documentaries are becoming a major part of the streaming playbook. Netflix has expanded its football offering with documentaries on Emiliano Martínez and José Mourinho, alongside new additio...
26th May 2026
Unlocking the Strategic Value of Archive: Insights for Rightsholders, Producers and Brands
In today’s media landscape, attention is a valuable currency. Podcasts are flourishing, vodcasts are mainstream, and social platforms reward content that is immediate and visually compelling. Audiences are no longer just consuming; they sh...
7th April 2026
Case Study Article: Licensing Archival Footage for Marty Supreme
IMG recently supported the production of the feature film Marty Supreme by licensing archival sports footage that appears within the film. The production team required authentic historical visuals to enhance a key tournament scene, and our archive provide...
19th February 2026
IMG's Video Archive Wrapped
Explore the archive today...
22nd August 2025
Bundesliga & Bundesliga 2: Five Matches That Shaped the 2024/25 Season
From legacy-defining farewells to comeback chaos and promotion dreams fulfilled, the 2024/25 Bundesliga season delivered moments that won’t just live in memory — they’re built to be revisited, shared, and retold.
IMG’s arc...
9th July 2025
Relive the Glory: Iconic Archive Moments from The Championships, Wimbledon
As the world turns its attention once again to the pristine lawns of the All England Tennis Club, there’s something undeniably magical about Wimbledon that transcends the present moment. It's not just the strawberries and cream, the white dress code...
19th December 2024
December top picks: Greatest finales of all time
As 2024 comes to a close, this month we’re diving into the archive to share some of the most iconic moments from "finales" in sports history. These events often carry high drama, incredible comebacks, or emotional conclusions.
On the...
3rd December 2024
November top picks: Favorite ATP Finals moments
The ATP Finals, which crowns the year-end champion in men’s tennis, has seen numerous legendary moments over the years. This month we’re diving into the archive to pull out some of our favorites.
Jannik Sinner, playing in front o...
26th November 2024
Nike: 'Greatness.'
The Nike "Greatness" commercial, created by The Director Studio, celebrates Rafael Nadal's legendary career in honor of his retirement. Featuring licensed footage from IMG's Wimbledon and Roland-Garros video archives, this poignant ad pays tribute to one...
28th October 2024
October top picks: Football properties
This month, we’re diving into the archive to celebrate all things football. Check out some of our top picks below.
In a 3-0 win against Everton, Alejandro Garnacho scored the 2023/24 Premier League goal of the season, stunning fans wi...
24th October 2024
Adidas 'You Got This'
The Adidas "You Got This" commercial created by TBWA/Neboko showcases a group of inspiring athletes, including footage of Alison Dos Santos from IMG's Wanda Diamond League archives. This uplifting commercial delivers a message of self-confidence and...
23rd October 2024
Federer: Twelve Final Days
Federer: Twelve Final Days is a documentary that offers an intimate look at Roger Federer’s final moments as a professional tennis player, focusing on his emotional farewell at the 2022 Laver Cup. The film covers Federer's last 12 days on tour, prov...
23rd October 2024
99
99’, the three-part documentary released on Amazon Prime, details the 10 days that saw Manchester United become the first English side to secure the treble of Premier League, FA Cup and Champions League. Featuring David Beckham, Sir Alex Ferguson, P...
23rd September 2024
September top picks: This time next year
With one year to go until the Ryder Cup and Women’s Rugby World Cup – we’re diving into the archive to celebrate key moments from these tournaments from over the years.
Ryder Cup
Every two years the Ryder Cup provides dr...
29th August 2024
August Top Picks: Archive’s Anniversaries
This month, we’re celebrating the anniversaries of some iconic sporting institutions that have brought us incredible sports moments, excitement and footage throughout the years.
MotoGP’s 75th anniversary (1949 founded)
T...
30th July 2024
July Top Picks: Spanish Sporting Success
This month, we are diving into the archive to spotlight Spanish sporting success, amidst an incredible year of international sporting achievement.
Pep Guardiola and Mikel Arteta | Premier League
With Premier League clubs beginning their pr...